CONVERT NEW LEADS INTO BUYERS
It is time to develop a system for how to convert your new leads into buyers. First you need to prepare intake questions for your discovery calls. Use intake questions to learn more about these new leads and qualify them. We need to find out how quickly they want to start the offer. Leads that want to get started soon are more likely to convert over to clients.
It’s important to make sure that they are the person who cuts the check. It’s pointless to go through a discovery call with somebody who is not authorized to make the payment.
During your discovery call find out what they’ve already tried in the past to remedy their problem or meet their needs. This is going to help you pitch the part of your product or service that helps them fix their problem. Ask what they already tried and what their experience was. Highlight the benefits of your offer and how it will help them. Ask them what has been there biggest challenge in finding a remedy and why do they think that...
MARRIED CLIENTS VS SINGLE CLIENTS
Single clients spend completely different from married clients. Married clients must consult with their spouse for large purchases. If you are working with a client that is married always have them to invite their partner to the presentation. That way if they have questions they can ask you directly, this will help close deals. Give info to all decision makers, never give the info to one party!
Married clients are thinking about how they want to provide for their family, they want to have time to live the life they want, they want to send their kids to college and they don’t want them to have to struggle. While single people are thinking about how they want to build an empire, they are tired of working their 9-5, they want to travel, party, buy what they want, make sure their retirement is taken care of and have a comfortable life for their future.
Keep in mind that single people have more expendable income because they don’t have anybody else to take care of besides...
DEFINING YOUR AUDIENCE
Your ideal customer/ client is called your archetype. If you created your ideal customer or client who would it be? We need to learn as much info about them as possible so we can figure out who we are talking to then pick a name to define this person.
Even though a lot of us have more than one archetype, everybody is not your client. You don’t want to advertise in the wrong place or to the wrong people. Stay away from mass marketing, you never want to push everybody into one target.
Learn that it does not matter how many people are in your audience or marketing reach if they don’t fit your demographic. We need to know their basic demographic: 10-20-year age range, geographical location/ where they live, marital status, household income level. We also want to find out what TV shows they like, what clothing stores they go to, what grocery stores they like to shop in, what groups are they in, where do they hang out, etc.