OCTOBER LATE NIGHT BIZ RECAP
October Summary
Late Night Biz Recap
OCTOBER IN THE KINGDOM WAS SEISMIC! We executed an amazing Wealth Camp with GOOGLE, and I fulfilled a dream! A dream to create an environment where Entrepreneurs interactively create functioning, scalable business systems and ultimately improve their lives. Google endowed the freedom and access to conduct MY event MY way, and I couldn't be more grateful! Our Campers were keyed in and engaged, and our peerless instructors blessed with us with gems, nuggets and jewels, while Google gave us the loot...literally!
I murderlized Wealth Camp, but still laced ya'll with Late Night Biz pearls throughout October. If you missed any of the scopes, you already know I got cha back!
At the top of the month I shared "Why I Dropped 5600 People From My Email List". The reasons I shared were...
- They're unresponsive after 10 cycles of attempted email communication/sending content
- It costs money to host/maintain...
DEFINING YOUR AUDIENCE
Your ideal customer/ client is called your archetype. If you created your ideal customer or client who would it be? We need to learn as much info about them as possible so we can figure out who we are talking to then pick a name to define this person.
Even though a lot of us have more than one archetype, everybody is not your client. You don’t want to advertise in the wrong place or to the wrong people. Stay away from mass marketing, you never want to push everybody into one target.
Learn that it does not matter how many people are in your audience or marketing reach if they don’t fit your demographic. We need to know their basic demographic: 10-20-year age range, geographical location/ where they live, marital status, household income level. We also want to find out what TV shows they like, what clothing stores they go to, what grocery stores they like to shop in, what groups are they in, where do they hang out, etc.