DEFINING YOUR AUDIENCE

audience build your audience business business advice business blog business tip customer customers defining your audience entrepreneur entrepreneurs gain new customers mass advertising online business small business small business advice small business owners target target marketing targeting Aug 15, 2017

Your ideal customer/ client is called your archetype. If you created your ideal customer or client who would it be? We need to learn as much info about them as possible so we can figure out who we are talking to then pick a name to define this person.

Even though a lot of us have more than one archetype, everybody is not your client. You don’t want to advertise in the wrong place or to the wrong people. Stay away from mass marketing, you never want to push everybody into one target.

Learn that it does not matter how many people are in your audience or marketing reach if they don’t fit your demographic. We need to know their basic demographic: 10-20-year age range, geographical location/ where they live, marital status, household income level. We also want to find out what TV shows they like, what clothing stores they go to, what grocery stores they like to shop in, what groups are they in, where do they hang out, etc.

Stay connected with news and updates!

Join our mailing list to receive the latest news and updates from our team.
Don't worry, your information will not be shared.

Your Dreams. Your Goals. Your Way.