CONSISTENCY...THE BOTTOM LINE!
No matter your field or area of expertise, CONSISTENCY IS KEY!
Neophytes and seasoned professionals alike, must produce regular streams of valuable content in order to build and sustain a successful brand.
Nowadays, content moves rapidly online and off! To remain afloat, you must find your niche audience and communicate with them in their language. Learn their archetypes and demographics, then utilize that information and engage with them regularly. Remind them how you add value, why they can trust you, and how you differ from others in your field. Quickly establish your Know, Like & Trust factor by educating and/or entertaining them via daily and weekly livestreams. Be open to sharing your experiences and personal story and struggles. This will humanize you, make you more relatable, and broaden your reach. All of which, allows for optimal engagement and content creation.
Additionally, creating effective lead magnets will swiftly build your lists. These low cost offers...
DEFINING YOUR AUDIENCE
Your ideal customer/ client is called your archetype. If you created your ideal customer or client who would it be? We need to learn as much info about them as possible so we can figure out who we are talking to then pick a name to define this person.
Even though a lot of us have more than one archetype, everybody is not your client. You don’t want to advertise in the wrong place or to the wrong people. Stay away from mass marketing, you never want to push everybody into one target.
Learn that it does not matter how many people are in your audience or marketing reach if they don’t fit your demographic. We need to know their basic demographic: 10-20-year age range, geographical location/ where they live, marital status, household income level. We also want to find out what TV shows they like, what clothing stores they go to, what grocery stores they like to shop in, what groups are they in, where do they hang out, etc.