What makes successful social media ads 3
I want you to look for a variation in comments, and look for a variation in commenters. I'm not saying that you can't have some people that really, really rock with you and whatever you post and that converse and talk, etc. But, you're going to see some additional ones come in and go out. For example, you may see five people that always comment on my posts, but, if I have a post with 1700 people, it’s not all the same people. Does that make sense? So, I want you all to really, pay attention to those things. They'll reach out to you and say, “Hey, do you want to run an ad on my page?” or say that it's really cheap for me. I’ve typically have had negative experiences of someone reaching out to me and asking me to run an ad on their page. In the past, that has not fared well for me. Therefore, I like to search and find pages that I can promote on. I like people to refer me or say these are good pages.
The next thing we're looking at is the number of...
What makes successful social media ads 2
Niches are the third parameter that goes into making a successful social media ad. When you're writing in the description, you're putting out your copy, you’re going to figure out these things. I have said you should focus on having 1 - 4 segments of people, 1 - 4 niches, that's where you're going to see if you fall into one of these categories. If you're in category one or category two, it doesn't work that way. So for me, for example, I’ll post: “If you're starting a business or interested in starting a business follow @KingAshleyAnn”. On other pages I may post, “If you’re a woman in business (because I’m looking for other women), follow @KingAshleyAnn”. “If you want to learn how to use Facebook ads (if that's the type I'm looking for), follow @KingAshleyAnn”. Direct it towards whoever it is that you're trying to call out. “If you have natural hair or if you love protective styling, follow...
WHAT MAKES SUCCESSFUL SOCIAL MEDIA ADS - Part 1
What makes successful social media ads today? In order to make sure everything is about “prosperity over popularity”, and that we are building strategic audiences and actually building buying basis, I thought it was appropriate to talk about the parameter.
I have several clients who only have a thousand really good, active followers that follow and engage with them on social media. And they can make $30,000 to $100,000 a year, depending on the product or service and the price point. The key is quality and not quantity, really showing up every day, and being able to connect and build relationships with your audience members. Many times when we're building new audience members, we have to make sure that we're opening the door or creating the path to be able to create a relationship with a follower from the start. That even includes whenever you see them or they see you on that community page, influencer page, or complementary products or services page.
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