Content That Converts
When creating content, our job is to create posts that are going to encourage people to connect with us outside of our social media platforms. Whether that is through people joining your text messaging or email list or getting them to download your app. The name of the game is being able to communicate with people on and off social media so that whenever you have something to share with them they will be interested.
Producing great content is key to beating Facebook and Instagram’s forever changing algorithms and advertising rules.
a lot of other broadcasters and business owners find that their sales and engagement suffer when social media changes its rules. However it doesn’t ever really bother me because I am consistent and my content is designed to drive people to connect with me outside of social media. If I want people to know I’m gonna be at this place or I’ll be going live at this time or come and hangout with me on someone...
CONVERT NEW LEADS INTO BUYERS
It is time to develop a system for how to convert your new leads into buyers. First you need to prepare intake questions for your discovery calls. Use intake questions to learn more about these new leads and qualify them. We need to find out how quickly they want to start the offer. Leads that want to get started soon are more likely to convert over to clients.
It’s important to make sure that they are the person who cuts the check. It’s pointless to go through a discovery call with somebody who is not authorized to make the payment.
During your discovery call find out what they’ve already tried in the past to remedy their problem or meet their needs. This is going to help you pitch the part of your product or service that helps them fix their problem. Ask what they already tried and what their experience was. Highlight the benefits of your offer and how it will help them. Ask them what has been there biggest challenge in finding a remedy and why do they think that...