WAYS TO TURN ONE TIME CUSTOMERS TO LIFETIME CUSTOMERS
- Learn your client’s names
Learn your client’s names, and when you see them greet them by their name. The reason why this is so effective is because 95% of people who are in business are not doing it. If you want people to spend a large amount of money with you the least, you can do is learn their name. Greeting a client by name makes them feel important and lets them know that you value their business. Think about it, If your spending large amounts of money with a company the least they can do is learn your name.
- Remember Repeat Orders
Sometimes you get customers that order the same thing all the time. Imagine how nice you feel when walk in somewhere and the person behind the counter knows exactly what you want. Always try your best to remember stuff about your clients. Like any type of repeat order, or any type of order variation of a repeat order. It will help you a lot when it comes to upselling. People buy based off of how they feel. If...
DEFINING YOUR AUDIENCE
Your ideal customer/ client is called your archetype. If you created your ideal customer or client who would it be? We need to learn as much info about them as possible so we can figure out who we are talking to then pick a name to define this person.
Even though a lot of us have more than one archetype, everybody is not your client. You don’t want to advertise in the wrong place or to the wrong people. Stay away from mass marketing, you never want to push everybody into one target.
Learn that it does not matter how many people are in your audience or marketing reach if they don’t fit your demographic. We need to know their basic demographic: 10-20-year age range, geographical location/ where they live, marital status, household income level. We also want to find out what TV shows they like, what clothing stores they go to, what grocery stores they like to shop in, what groups are they in, where do they hang out, etc.