CONSISTENCY...THE BOTTOM LINE!
No matter your field or area of expertise, CONSISTENCY IS KEY!
Neophytes and seasoned professionals alike, must produce regular streams of valuable content in order to build and sustain a successful brand.
Nowadays, content moves rapidly online and off! To remain afloat, you must find your niche audience and communicate with them in their language. Learn their archetypes and demographics, then utilize that information and engage with them regularly. Remind them how you add value, why they can trust you, and how you differ from others in your field. Quickly establish your Know, Like & Trust factor by educating and/or entertaining them via daily and weekly livestreams. Be open to sharing your experiences and personal story and struggles. This will humanize you, make you more relatable, and broaden your reach. All of which, allows for optimal engagement and content creation.
Additionally, creating effective lead magnets will swiftly build your lists. These low cost offers will help you establish a solid infrastructure. However, you should always keep in mind that people require exposure to something 7 to 14 times before they’ll crack open their wallets and purses for it. So, don’t give up if you’ve done everything right, but your audience doesn’t bite right away. Continue nurturing those relationships and producing great content and products. Your hard work and consistency will ultimately pay off!
A few closing takeaways:
• Livestream informative/entertaining broadcasts daily and weekly
• Learn your audience archetypes and demographics
• Develop those relationships
• Produce valuable content for your audience
• Offer lead magnets consistently
• Build and engage with your list regularly
• Be encouraged, Rome wasn’t built in a day
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