Your Dreams. Your Goals. Your Way.

OCTOBER LATE NIGHT BIZ RECAP

October Summary
Late Night Biz Recap 

OCTOBER IN THE KINGDOM WAS SEISMIC!      We executed an amazing Wealth Camp with GOOGLE, and I fulfilled a dream!  A dream to create an environment where Entrepreneurs interactively create functioning, scalable business systems and ultimately improve their lives.  Google endowed the freedom and access to conduct MY event MY way, and I couldn't be more grateful!  Our Campers were keyed in and engaged, and our peerless instructors blessed with us with gems, nuggets and jewels, while Google gave us the loot...literally!

I murderlized Wealth Camp, but still laced ya'll with Late Night Biz pearls throughout October.  If you missed any of the scopes, you already know I got cha back!

At the top of the month I shared "Why I Dropped 5600 People From My Email List".  The reasons I shared were...

• They're unresponsive after 10 cycles of attempted email communication/sending content
• It costs money to host/maintain data and segment.  A dead list of people isn't cost effective
• It hurts domain reputation and SEO, which will result in spam being attached to your domain
• They are on all the free mailing lists, but none of the paid ones

In this broadcast, I also informed you all how you can reconnect with dormant subscribers/followers with 3 types of engagement campaigns.

 I then provided tips to improve your open rates.

• Email at least once a month, if you don't, people will forget who you are.

• Use an API Key tool to verify email addresses before you do a blast.  API's will run through to verify email validation.

• Good subject lines
  Keep your subject lines at 5 words or less, 7 words MAX!
  Subject lines examples...
  1. 10 Surprising Things You Didn't Know About___

  2.  7 Ways To Increase Your___

• Segmentation
  Only certain recipients need certain info.  Don't email ALL your content to your entire list, SEGMENT! Keep emails relatable to each specific list.  It will mitigate unsubscriptions and maintain a happy audience

Digital products fall into 3 formats.

• Written
• Audio
• Video
  Or a combination of the 3

• Find out what niche your product is for.  Don't waste time marketing to an audience that doesn't care or use your product/service
• After you find a niche, you must then dissect the sub niche  or micro niche.  
  You must know your demographics and how to break down your niches/subniches
• Research other publishers in your niche
  Just because someone else has a similar product, doesn't mean you can't do it
• Know what makes people seek out your products/services
• Understand what changes people want to see after using your product.
  Why do they want your product? 
  What will the product/service help them do?
• Know the audience's pain point or desired outcome
• Look at your audience size
   How many people want it?
   Where are these people and how can I project the right amount of content to my audience?

You can use Canva and Word, then save as a PDF to create content and offer Ebooks, Guides, Worksheets, Swipefiles, Video Presentations, Modules, Audio, Podcasts, Audiobooks, Narration for distribution of your materials.

• Participating in Forums/Groups
• Doing things that other service providers don't
• Offering payment plans
• Going to comment boards to view complaints
• Developing/viewing surveys and polls for useful critiques
• Research government sites for income levels and zip codes

• Turn your streams into workbooks
• Leverage someone else's expertise
• Create a slide deck and narrate it
• Have someone record you as you provide instruction, as a "how to" video
• Use Powerpoint, Word, Adobe to source and Hightail, Google Drive and Dropbox to store

*Remember, digital products are nothing more than figuring out creative ways to package information.

• It makes your team members unhappy
  It costs almost 3 times more to train a new team member, than to maintain an existing employee
• Some people are just plain abusive
  There are individuals that completely take advantage of 'the customer is always right' policy.  They are called professional "beaters" and professional hustlers.  These are the people that download your digital product, then file a dispute with the bank after they already got your content.  Then there are people that come to your place of business and purchase an item,  use it all over the place, then attempt to return it by claiming it didn't work well.

• You're a small business and have limited resources...limited time, supplies, etc.

• Because you're the expert and the captain of the ship.
  It's fine to correct a customer and educate them on what a product/service entails or the steps it takes to create it, etc.
• Bad customers create bad experiences for other customers
  Bad customers will run other customers away, especially in hospitality and retail.  It's vital to protect your client and customer base.

 The customer/client is NOT right when...

1. They're negative

2. They are unreasonable

3. They waste your time

5. When they don't value your product/service

7. They don't respect your time or anyone else's

To alleviate issues such as these, research your customer to make sure they are indeed your archetype, and that they can afford your services.  Also, pricing appropriately allows you to weed out undesirable customers and keep them from rolling into your space.   Finally, always set boundaries and hold people accountable! 

 I went on to tell you guys that "Being Yourself In Business Is The Key To Having It All".  I revealed that I was once afraid to be myself.

When I began building my business and brand, there wasn't a model for me to follow.  I had to figure this out on my own and make it all work.  A few years ago, I'd spent thousands in Ad spend on content that wasn't resonating with my audience.  I had gone through several templates I acquired from a seminar, that were supposed to be high converting.  But because the content wasn't authentic to my audience, I was experiencing my lowest conversion in 4 years.  I realized what works for someone else, won't necessarily work for me, or YOU for that matter!  You must be yourself to know what appeals to your audience.  When you're original, you'll always be a step ahead.  It will increase conversion, customer loyalty, and brand recognition.  Besides, being yourself is just plain awesome!

When I aired "New IG Features & 5 Ways To Make The Most Of Them", I expressed that...

• You must acquire new customers 
  This is the awareness portion of your funnel/how people learned about you.  This leads in to what pages they're hanging out on
• Increase transaction amount

• Frequency in which customers purchase with you

• Focus on 1 product or service for the week, month or quarter.    

• Set up your landing page and automation 

• Create a Lead Magnet
  Your Lead Magnet should work in conjuction with the product or service that you want to sell

1. You conditioned them to only take from you
2. You're not conditioning them to understand that this will be a mutually beneficial relationship
3. You're targeting the wrong people

• Gender or who you attract more of
• Age range
• Location

If you have a brick and mortar, you can't market everywhere.  Your location may be a 15 mile radius.  You may service your state or sell internationally.  If you sell fur lined boots, you may service people that live up north  or somewhere that gets really cold.  People in Florida and Texas would not be your demographic.  

1. The page content and how it aligns with yours

2. Time of day they post(observe likes, comments, engagement)

3. Review followers
   Select 20 - 30 random followers and see what the follower pages look like, what they're posting, and how active they are on IG.  See if their age demo matches yours

If you see that all those things are a go, move forward with contacting the promo page owner and request a rate. If out of 10 only 4 respond within 48 hours, move forward with the 4.   If the page owner can't reply in a timely fashion, you won't have a good experience promoting on their page.  Next, you wanna look at the budget and duration of time that the post will be displayed.  From there, select your final 3 and send them a DM, email, etc.  Once you receive their rules/guidelines, comply quickly.

Now that Day 3 has happened and you've figured out pages, communicated, and done your intro posts.  Post twice more over the next two days, then begin tracking your progress on the pages.   After completing content for the promo page, we must now think of at least 3 posts for our own pages, for the next 4 days.  

• Make a spreadsheet
• Input the date the campaign ran
• Document the page/profile  
• Notate your initial numbers
• Track your numbers 24 hours following the campaign, and after
• Look for opt ins and sales
• Monitor traffic

Once you retrieve the above info, you're gonna create a promotional schedule.  If you do sponsored posts once a week, month or quarter, you should know what type of content works better on each page.   Run posts in 24 hour increments, never on the same day.  Then you can create a cycle for yourself.  Since it's your first time with these accounts, you need to figure out whose account is working, and which ones aren't.  When things go well, you can go back and increase your bundle or whatever package the page owner is offering.   

• 1st Post - Good Morning Post 
  Can be funny, inspirational, a quote, a tip, a selfie or participate in whatever topics are happening on IG.  

  You'll say, "Hey, make sure to click the link in my bio to get your freebie(20% off discount, Ebook, download, etc.)

• 2nd Post - Engagement Post
  Ask people questions like, "Do you remember when...."  "Choose 1 or 2", "Is there something you'd like me to answer", "Are you dealing with a specific thing", "Like or drop an emoji if this describes you".   If people don't instantly respond, it's ok.  But you must teach people how to behave inside of your community.  If your old audience isn't speaking to you, it's because you've conditioned them that way.  Don't make the same mistake with the new members.    
• 3rd Post - Image/Graphic Post 
  Post an attractive image of your freebie.  Even if the freebie is a coupon, make a pretty coupon in Canva and post it.  The photo gives something for people to correlate with your product, and gives it a perceived value.  Once again, you'll give a CTA by saying click the link in my bio and get this coupon, Ebook, cheatsheet, etc. 

In the scope, "That Time I Lost $3098 On Facebook Ads in 24 Hours",  I disclosed that...

Lastly, I rounded out October with "4 Keys To Open The Door To 6 & 7 Figures In The Next 9 Months", and said...

The fundamentals of doing business are all the same.  However, the channels and methods in which we acquire and use things are evolving.  If we aren't adaptable, learn to take risks, or learn our consumers(psychographics/demographics), we will fail!  Remember the following keys on your quest to 6 & 7 figures.

• Marketing channels
  Must consider physical or digital real estate 
• Labor & Capital 
  You must think about overhead of the distribution channels, because you must mitigate that somehow.  Whether you break it down by price per unit or a monthly charge.  You must make sure there is enough of your product moving, so that it can cover land, labor, and capital costs

1. Solve your own problem
   Create a product to satisfy your own desire or problem 
2. Presale
   Presales are an excellent way to source your audience without using a ton of resources.  It's a great way to test if a product will be amazing or flop.  If you offer a presale and no one buys, discontinue it!
3. K.I.S.S.(Keep It Simple Stupid)
   Keep your products simple.  Think of a specific need/desire, and speak directly to that pain point.  If you aren't sure, visit your FAQs.  This will be your best indication for Lead Magnets and Trip Wires. 

4. Can you use your product?

   Whatever product you push, you should be using it, wearing it, applying it yourself everyday.  If you're not using it, you shouldn't be selling it.

5. Talk to your customers

   The more you know about them, the more you know what they want.  YOU SELL BY LISTENING! 

6. Does my product entertain, make life easier, or satisfy an immediate desire? 
   These are the 3 triggers that compel people to opt into your goods/services .  
   75% of men spend money on entertainment based goods/services(i.e. movies, alcohol, sport, concerts, subscriptions, etc.) 
   Women primarily spend money on things that solve an immediate need.
7. Complimentary sales and services 
   This is a quick way to boost your business.  It's a good idea to sell those things that people use right before, after or in conjunction with your goods. It is vital to know your limitations when providing complimentary services to your staple product.  See what is easiest to integrate with little to no extra overhead

That was a chunk, but hopefully you'll be putting all this info to good use and sending your girl some receipts in the near future.  Stay tuned for more and hopefully, I'll be sharing your coin come up with the Kingdom! BLINK! BLINK! BLINK!