MARRIED CLIENTS VS SINGLE CLIENTS
Single clients spend completely different from married clients. Married clients must consult with their spouse for large purchases. If you are working with a client that is married always have them to invite their partner to the presentation. That way if they have questions they can ask you directly, this will help close deals. Give info to all decision makers, never give the info to one party!
Married clients are thinking about how they want to provide for their family, they want to have time to live the life they want, they want to send their kids to college and they don’t want them to have to struggle. While single people are thinking about how they want to build an empire, they are tired of working their 9-5, they want to travel, party, buy what they want, make sure their retirement is taken care of and have a comfortable life for their future.
Keep in mind that single people have more expendable income because they don’t have anybody else to take care of besides themselves.
This may not be the same for every single client, but all of it matters. If you sell high end products you need to pay attention to these things because it makes a big difference in how you’re going to market to them, run your consultations with them, the way you pitch to them, how you’re going to set up your pricing, packages, payment plan.
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